Ghana to spend $3 Million for Independence Day feed on Snapchat

snapchat-logoPlans are advanced by the government of West African country, Ghana to spend up to $3 Million for a sponsored feed on Snapchat during its upcoming 59th Independence Day celebrations on March 6. 

According to information intercepted by WackyLeaks, the Snapchat feed will show parts of the president, John D Mahama’s speech on Independence Day, portions of the annual parade at the Independence Square in Accra, among others.

The intercepted wire between an official from the government of Ghana and Ben Schwerin, Snapchat’s director of partnerships revealed that on average, Snapchat’s Live Stories draw an audience of 20 million people in a 24-hour window.

The government official had interesting demands from Snapchat including showing specific snaps including a special dance that President Mahama has been practicing for weeks.

“We want the world to see our president’s special dance, which could probably become more famous than Micheal Jackson’s moonwalk. Can you assure us that we can choose the specific videos to show in the feed?” the leaked wire showed.

it requested further:

“Is Snapchat live feed available in Yemen?  We want the people of Yemen to see their brothers Mahmud Umar Muhammad Bin Atef and Khalid Muhammad Salih Al-Dhuby, the ex-Guantanamo Bay detainee now living in Ghana and know that they are enjoying Ghanaian hospitality and humanitarianism. They may join our president to dance after his  Independence Day.”

SnapChat Live Stories are generating some good money for the company. Sources familiar with the business say Snapchat charges around two cents per view on a 10-second ad inserted alongside user submitted content — a rate very similar to what Snapchat charges for its Discover ads.

The rates change slightly depending on the specific event and expected audience, but two cents per view equates to $400,000 worth of ad space for a story generating 20 million views. The government of Ghana’s request to stream in Yemen according to the WackyLeaks wire is what is responsible largely for the $3 Million, plus a special request from the government official to inflate the budget for a cutback.


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